HOW TO MARKET YOUR DESIGNS AS A FASHION DESIGNER
How to market your designs as a fashion designer.
Fashion designing is a good choice for business, as it is a lucrative business. For you to make it big time in the fashion industry, it could take you a while or even years. But you could change all of that, by marketing your designs adequately to the right persons and target market.
If as a fashion designer you are struggling to market your product to the right audience, this article will help get you on the right track. Today creating awareness for your business can be done in various ways.
Here are some means you can use to advertise your designs to your target market or create awareness of your brand.
- Own a Catalogue
This is very common in Nigeria, this will easily get your brand out in the forefront. Your catalog will contain pictures of your designs and styles in a book. You do this, you will have to get some models to wear your designs. Pictures will be taken by a photographer.
Just in case you can’t afford a model, you could ask your friends and families for assistance. Also, if you can’t get studio money, you could make use of open places that will cost you close to nothing.
The benefit of having a catalog is that it provides your customers and potential customers with an idea of your designs. You can also make use of labels and customized packaging to promote your business.
- Social media Ads
Most businesses today are thriving online, with the aid of social media ads. You can also make use of social media platforms to promote your design business to the world.
You can advertise your products on Instagram, Facebook, and Twitter. You can create pages where you can advertise pictures of your designs. This can quickly get your fashion design brand out there. You can check out how to run ads using Facebook and other social media platforms.
- Customize a flyer
This flyer could be digital or a leaflet. The flyer will contain all your necessary details for your business such as your address, email address, business name, and contact details. Ensure that your flyer design is cool, you could get someone to di the designs for you. You can evenly disturb these flyers online, to persons, or place it at strategic locations.
- A Showroom
As a modern-day fashion designer, owning a fashion showroom is important. If you don’t get one right away. The location of your showroom should be based on your target market. A showroom can be located somewhere different from your place of production. Just ensure that your target audience is within and ensure your market your brand within the location.
- Start a Blog
This may look out of line for you as a fashion designer but could easier help your brand get on google search. You can get a website designer to build a website for you if you aren’t cut out to do it yourself.
The benefit of doing this is incased someone within your location is in search of a fashion designer. Your website can pop up. Ensure your website is mobile-friendly and easy to use. Lastly, you could have customers reviews and ensure your designs are on your website.